+ One-off audit · Monthly retainer
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Make your brand appear when someone asks an AI.
Freelance GEO (Generative Engine Optimization) consultant with over 15 years in SEO. I help brands appear when their customers ask ChatGPT, Perplexity, Gemini, Claude or Copilot. AI engine visibility audits, schema for LLMs, llms.txt and agentic protocols, entity optimization and citation monitoring. GEO is not SEO with another name: it's a different game with different rules.
/what is GEO
GEO (Generative Engine Optimization) is the discipline of optimizing content and brand presence so AI engines like ChatGPT, Perplexity, Gemini or Claude cite you in their answers. Shares roots with SEO but changes the rules: you're no longer competing for a click in a list, you're competing to appear in a generated answer. Brands that don't appear there cease to exist for users who start their search with AI.
SEO: Google shows a list, user clicks. GEO: AI responds and cites some, ignores others. Two logics, two vocabularies.
ChatGPT has over 700 million active users. Perplexity grows double-digit monthly. Search is no longer only Google.
AI engines are still malleable. Brands entering now settle as sources. In 18 months, the space will be taken.
/what I do
These are the fronts I work on as a GEO consultant. Each project combines them depending on which AI engines matter to you and your industry.
I analyze how your brand shows up (or does not) in AI engine answers for the questions that matter in your industry, and which sources are being cited instead of you.
What it includes
Structured data that makes it clear who you are, what you offer and how it all connects. Information engines can read and verify without ambiguity.
What it includes
Files and settings that help language models understand your site: llms.txt, AI crawler access in robots.txt and content that is easy to extract.
What it includes
AI engines reason with entities, not keywords. I work so your brand, products and people are clear, consistent entities across the web.
What it includes
Regular tracking of when and how AI engines cite you, to measure progress and spot changes before your competitors do.
What it includes
/engines
And whichever emerges. The landscape changes every quarter. A serious GEO consultant doesn't bet on a single engine.
/who it is for
I work as a GEO consultant for brands that understand search is no longer only Google and want to arrive before their competition.
Leading brands that want to protect their position in AI
Brands with authority in their industry that don't want AI engines recommending their competitors.
SaaS that depends on being cited
Products whose customers compare options by asking ChatGPT or Perplexity.
Experts and consultancies
Professionals whose reputation depends on being the cited source in their field.
Any brand already doing serious SEO
If you already work on SEO rigorously, GEO is the natural next step.
/deliverables
A complete technical diagnosis of the starting point, with screenshots and real data.
A task list ordered by impact × effort, ready to execute within weeks.
By me or with your team, with weekly follow-up sessions.
A monthly report on what was done, what moved and what comes next.
Other pillars
/faq
A GEO (Generative Engine Optimization) consultant helps a brand appear when customers ask AI engines like ChatGPT, Perplexity, Gemini or Claude. Covers visibility audits, schema for LLMs, agentic protocols like llms.txt and ai-catalog.json, entity optimization and per-engine citation monitoring.
GEO (Generative Engine Optimization) optimizes for AI engines to cite you in their answers. SEO (Search Engine Optimization) optimizes for Google to show your page in a list. GEO prioritizes clear entities, citable facts, structured schema and authority signals verifiable by LLMs. SEO still prioritizes keywords, pages and links. Complementary, not substitutes.
You need three things: your brand existing as a recognizable entity in sources LLMs read (Wikipedia, LinkedIn, authority media, industry directories), your site having correct structured schema and llms.txt, and your content being citable (concrete data, clear author, date, source). Not a button you press: it's months of work.
Partially. There's no Google Search Console for ChatGPT yet. It's measured with a combination: GA4 referrals from AI domains (chatgpt.com, perplexity.ai, gemini.google.com), periodic manual tests of a fixed prompt set per engine, and citation monitoring tools. Any GEO consultant promising perfect dashboards is exaggerating.
Not in the next few years. Google still has dominant search share and AIs partly drink from the same sources Google ranks. A brand doing SEO well has a head start in GEO. But rules aren't identical and there are GEO-specific signals traditional SEO doesn't touch.
First citations can appear in 4-8 weeks if SEO basics exist. Consistent positioning across a broad prompt set requires 4-6 months of sustained work. The advantage of doing it now is far less competitive noise than classic SEO.
I take on a limited number of projects each year to give each one real attention. If it's your moment, tell me what you're working on.
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