03 ARABIC

Arabic SEO

SEO for Western brands entering Arabic-speaking markets and for brands from the Arab world going global. Native keyword research, RTL done right, dialect-aware content and regional link building.

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/sub-services

What this pillar covers

Keyword research

The Arabic people type into a search box isn't dictionary Arabic: it mixes dialect, Modern Standard Arabic, transliteration and English words. I research how your customers actually search in each country.

What it includes

Research in Modern Standard Arabic and dialects
Spelling variants and transliteration (Arabizi)
Demand differences by country
Keyword map by URL

On-page SEO

Titles, headings, metas and content optimized in natural Arabic that matches search intent without sounding translated.

What it includes

Title, meta and heading optimization
Content structure by intent
Internal linking in the Arabic version
Copy quality review

RTL technical SEO

An Arabic site isn't an English site flipped. I review direction, typography, hreflang, URLs and performance so the RTL version works well for users and search engines.

What it includes

RTL layout and direction review
Hreflang and per-country structure (ar-SA, ar-AE, ar-EG…)
URLs and Arabic character encoding
Font performance and Core Web Vitals

Content localization

Adapting the message to each Arabic-speaking market: tone, references and even dialect differ between the Gulf, Egypt and the Maghreb.

What it includes

Tone and dialect guide per market
Review and adaptation of translated content
Coordination with native writers
Cultural adaptation of offers and CTAs

Link building

Authority built within the Arabic ecosystem: media, directories and relevant regional sites, with links that make sense for your industry.

What it includes

Link profile analysis versus local competitors
Outreach to regional media and sites
Linkable Arabic content strategy
Tracking of acquired links

/who it is for

I work with…

I work with brands crossing the line between the Western and Arabic-speaking worlds, in either direction, that need their site to genuinely work on the other side.

Western brands entering Saudi Arabia, the UAE, Egypt or Morocco

Companies launching their Arabic version that want to get it right from the start.
Arab-world companies going global

Brands from the region that want to grow in Europe and the Americas with English and Spanish SEO.
Hotels and tourism with an Arabic-speaking audience

Tourism businesses that welcome, or want to welcome, travelers from Arab countries.
Ecommerce with international customers

Stores selling to Arabic-speaking customers that need a search experience in their language.

/deliverables

What you get when we work together

Audit document

A complete technical diagnosis of the starting point, with screenshots and real data.

Prioritized plan

A task list ordered by impact × effort, ready to execute within weeks.

Implementation

By me or with your team, with weekly follow-up sessions.

Measurement and adjustment

A monthly report on what was done, what moved and what comes next.

Other pillars

Let's talk about your project.

I take on a limited number of projects each year to give each one real attention. If it's your moment, tell me what you're working on.

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