Youssef Ettobi

02 ECOMMERCE

Ecommerce SEO

SEO for online stores that want to grow without relying on ads. Catalog architecture, product pages that convert, clean product feeds and technical audits built for Shopify and WooCommerce.

/sub-services

What this pillar covers

01

Shopify SEO

Shopify makes selling easy, but it has SEO limits: fixed URLs, duplicate content across collections, apps that slow things down. I work within those rules to get the most out of it.

What it includes

  • Shopify-specific technical audit
  • Duplicate control across collections and products
  • Apps, theme and performance review
  • Markets and languages setup
02

WooCommerce SEO

WooCommerce gives you freedom, and with it many ways to break SEO. I tidy up plugins, taxonomies, filters and performance so the store can scale cleanly.

What it includes

  • WordPress + WooCommerce technical audit
  • Taxonomies, attributes and filters
  • SEO and caching plugin review
  • Performance optimization
03

Catalog architecture

How categories, subcategories and filters are organized decides what can rank. I design an architecture that follows how your customers search, not just how your warehouse is organized.

What it includes

  • Demand-based category map
  • Faceted navigation and filter indexing strategy
  • Internal linking between categories and products
  • Handling out-of-stock and discontinued products
04

Product pages

Product pages that rank and convert: titles, descriptions, images, reviews and product structured data done right, at scale.

What it includes

  • Title and description templates
  • Product, Offer and Review schema
  • Image and attribute optimization
  • Prioritizing pages by potential
05

Google Merchant Center

A clean feed is the foundation for showing up in Shopping and Google's free listings. I review and fix the feed to reduce disapprovals and improve visibility.

What it includes

  • Product feed audit
  • Fixing errors and warnings
  • Feed title and attribute optimization
  • Free listings setup

/who it is for

I work with…

I work with online stores that want organic to carry more weight in their sales and to depend less on ad spend.

  • Shopify or WooCommerce stores with large catalogs

    Hundreds or thousands of products where architecture and templates make the difference.

  • Growing D2C brands

    Brands selling directly to customers that want to build traffic they own.

  • Retailers that depend on organic

    Businesses where SEO is already a key channel and drops are not an option.

  • Highly competitive marketplaces

    Industries where every category and product page competes against big players.

/deliverables

What you get when we work together

Audit document

A complete technical diagnosis of the starting point, with screenshots and real data.

Prioritized plan

A task list ordered by impact × effort, ready to execute within weeks.

Implementation

By me or with your team, with weekly follow-up sessions.

Measurement and adjustment

A monthly report on what was done, what moved and what comes next.

Let's talk about your project.

I take on a limited number of projects each year to give each one real attention. If it's your moment, tell me what you're working on.

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